新手如何写一份完整的网站SEO优化方案？

使之易于人看明白并搜集信息;便于引导用户前往特定页;

一、网站SEO优化方案

1. 研究关键词：分析市场上的主要关键词，以及客户期望获得的流量和相应的权重。根据这些信息选出合适的关键字作为优化对象。

2. 全文内容优化：将所选中的关键字尽可能多地加到文章中去，但是不能影响正常表达思想、书写风格以及用户体验。

3. 整理URL: 需要整理好URL,使之易于人看明白并搜集信息; 便于引导用户前往特定页; 规避404 Not Found问题; 尤其是回头客时, URL必然是一大考量因子!

4. 外部连结: 正如Google PageRank Algorithm(PR)所告诫, 大部分权重都依赖外界连结! 要注意不要随意加上无效超连 (spam link), 本站已有单独版块/Page/Post就不必冲力去Link Building ! 5 . Sitemap : Google Webmaster Tools & Bing Webmaster Center 都强勉使用者生成sitemap , XML sitemaps are the best way to tell search engines about pages on your site that they may not otherwise discover . 6 . Robots txt : robots txt file is used to give instructions about their site to web robots ; you can use it for SEO purpose as well by blocking access of search engine crawlers from certain parts of website which you don’t want them indexing or crawling in order to avoid duplicate content issues and other problems related with SEO 7 . Social Media Optimization ( SMO ) : social media optimization is an important part of any successful online marketing campaign ; it helps in increasing brand awareness and driving more traffic towards a website 8 . Mobile Friendly Website Design & Development : mobile friendly websites have become very important these days due its growing popularity among users so make sure that your website design should be responsive enough so that it looks good on all devices 9 ： Image Optimization ： images play an important role when we talk about seo because if images are properly optimized then they can help us rank better in SERPs 10 ： Analytics Setup And Monitoring - setting up ***ytics tracking code will allow us track our visitors behavior like what keywords they used , how much time spent on each page etc 11 ： Local Search Engine Optimization – local seo has become very popular these days as most people prefer searching for products or services near their location 12