SEO入门:带你了解权重

它衡量了页面在特定时间内所能够获得的流量和影响力。这个数字代表了你站点上单独页面或者文章在搜索引擎中相对应关注度大小。

一、什么是权重

权重，又称搜索引擎优化的“PageRank”，是由谷歌公司创造出来的一个评价标准。它衡量了页面在特定时间内所能够获得的流量和影响力。这个数字代表了你站点上单独页面或者文章在搜索引擎中相对应关注度大小，而不含有多少人看到这个文章或者单独URL。

事实上，Google PageRank 是 Google 生态中最常用的 SEO 助力工具之一, 这意味着如何使用 PR 正好方便 SEO 优化. 高PR 组合让SEO 关注度显著增加, 有效促进 SERP (Search Engine Result Pages) 排名.

《Google Page Rank Algorithm》(GPA) ： GPA 认为 web 页之间存在图形/图衣 , 其中 web page A link to B , B link to C .A->B->C . GPA将web page A作为"authority", "trustworthiness" or "importance". Webpage C will be ranked higher than webpage D if it has more links from other pages with high authority and trustworthiness.

《Yahoo! Site Explorer Ranking Algorithm》: Yahoo! Site Explorer Ranking Algorithm is based on the number of incoming links a website receives from other websites as well as the quality of those sites linking in. The algorithm also takes into account how often these sites are updated and whether they contain relevant content related to your site's topic area or not. This helps search engines determine which websites should rank higher for certain keywords and phrases when users perform searches online using them as their query terms..

三、如何通过SEO优化来提升PR?

1、内部Linking: Linking between different pages within your own website can help boost its overall ranking by increasing its relevance for specific topics that you cover on each inpidual page; this is known as internal linking optimization (ILO). Internal linking allows search engine crawlers to easily navigate through all parts of your site while indexing it properly so that visitors can find what they're looking for quickly without having to click around too much.. 2、External Links : External links are just like internal ones except instead of pointing towards another part within your own domain name, they point outwards towards an external source such as another blog post or article written about a similar topic elsewhere online; this type of backlinking strategy helps increase both relevancy signals sent out by search engines when crawling through content found across multiple domains but also increases visibility since people who read one article may then go onto visit yours after seeing it referenced somewhere else first... 3、Content Quality & Relevance : Content quality plays an important role in boosting rankings because if you have good-quality articles published regularly then chances are people will want share them with others thus helping spread awareness about whatever product/service being promoted via said pieces - something which ultimately leads back up again into increased traffic numbers over time due largely thanks due improved organic visibility achieved via better keyword targeting efforts made possible only once proper research has been done beforehand.... 4